The Akra Vision
Project Proposal
4/22/26

Aquadise Furnishings

As requested by Troy Schwartzberg

THE MISSION
Project Objectives

Aquadise has the product, the relationships, and the track record. What's needed is a visual identity and marketing system that are designed to increase market-qualified leads so you can focus on closing and scaling the business.

Build the Lead Gen System

Create a cohesive, end-to-end growth marketing system connecting website, content, social, and email to generate market-qualified leads from the defined ICP.

Establish the Premium Position

Position Aquadise as the complete solution for creating 5-star guest experiences, through an enhanced visual identity that is consistent across multichannel marketing and educating the ICP on what luxury feels like.

Drive RevOps Readiness

Supply the sales team with promotional collateral that increases the mystique during the selling experience and nurtures a lead capture pipeline.

TWO-PHASE ENGAGEMENT
Packages &
Investment

A focused 90-day build followed by a lean ongoing retainer. Anything outside the deliverables listed below is subject to a separate estimate and approval before work begins.

PHASE 2 · ONGOING
GROWTH RETAINER
$6,000 / month
System Maintenance SEO + Content On-Demand Design 2 Hrs/Week Meetings
PHASE 2

GROWTH RETAINER

Once the foundation is live, we shift to a leaner monthly cadence focused on maintaining the system, keeping the content engine running, and handling creative work as it comes up.

Website & Digital Foundation WordPress · Front & Back End
  • Ongoing maintenance, updates, and product data management
Content & SEO Engine Organic Growth · Long-Term Authority
  • Continued SEO blog campaign and LinkedIn/Instagram distribution
Creative & Collateral Brand Touchpoints · On-Demand
  • On-demand design tasks (continually available within monthly hours)
Email Marketing & CRM RevOps · Pipeline Health
  • Ongoing digital marketing maintenance and campaign management
PHASE 1 · MONTHS 1–3
Timeline

The sprint is 90 days. Every workstream runs in parallel so the full system is live and generating by the time we transition to the retainer in month four.

MONTH 1
MONTH 2
MONTH 3
BRAND
Brand Strategy + Positioning
Style Guide + Brand Book
Catalogue Design (Print + Digital)
WEBSITE
UX Architecture
Full Design + Build
Product Pages + Dev
Launch + QA
CONTENT & SEO
Strategy + Plan
Hub Setup
4 Articles · 8 LinkedIn · 8 IG
4 Articles · 8 LinkedIn · 8 IG
LEAD CAPTURE
CRM Setup + Email Engine
Landing Pages + Opt-In Sequences
Integration
Forms Live + Nurture Active
MEETINGS
Kickoff
Brand Review
Mid-Sprint
Pre-Launch
90-Day Wrap
PHASE 2 · MONTH 4 AND BEYOND

Monthly cadence continues with ongoing digital marketing maintenance, SEO blog campaign, website updates, on-demand design, and 2 meeting hours per week, at $6,000/month.

GETTING STARTED
Next Steps
  1. Review this proposal

    Take a look through before we meet. We'll walk through everything together and address any questions at that time.

  2. Onboarding call: Week 1

    Once we're aligned, we hit the ground running with a deep-dive session covering your product lines, current assets, brand story, key accounts, and priority targets.

  3. Set up Slack workspace + shared project board

    We'll create a dedicated Aquadise channel for day-to-day communication, file sharing, and keeping everything in one place.

The Akra Vision
Let's build something
worth talking about.

Aquadise has all the pieces. The product quality, the relationships, the vision. Now it's time to give it a voice that the industry can't ignore. We're excited to help you build that machine.